Creating a crowdfunding pitch video is one of the most important aspects of putting together a crowdfunding campaign. It is, after all, a chance to make a great first impression and entice the backers to give money to your campaign.
Early last year, eYeka’s Francois Petavy, CEO of the creative crowdsourcing firm wrote that, after a long inception period since its invention in 2007, crowdsourcing would “cross the chasm” and would become mainstream in 2013. This could have sounded like a self-fulfilling prophecy, but it turns out that 2013 was indeed a turnkey year for crowdsourcing. Just have a look at the sheer volume of new projects in this crowdsourcing timeline if you are not convinced. The year 2013 was the year where crowdsourcing came of age and proved it was here to last. What’s next? I see five key trends for this New Year 2014.
1. Managers Will Need Crowdsourcing on Their Resume
Not only has the new way of spreading information allowed individuals with little journalistic training (but with good ideas) to create their own blogs and draw in traffic, but it’s also allowed reporters to interact with their readers in completely novel ways. It’s for a good reason that NYU professor Jay Rosen called consumers of news “the people formerly known as the audience.”
Shelley Kuipers, founder and CEO at Chaordix: In the past, large enterprises have expended significant capital on an inefficient group of activities in pursuit of market research, brand insights and innovation. Traditional methods in their service are flawed for a variety of reasons, particularly in their results, where they rarely drive at the scalability and predictability their typical capital investments demand. Notably, a recent Accenture survey indicated that 93 percent of CEOs see innovation as critical to their future success but only 18 percent believe their efforts in service to it are paying off.
When applied with effective methodologies and technology platforms, crowdsourcing communities bring together the ability to address all these areas in an integrated process that delivers an activated, engaged community of brand loyalists and/or employees and, most importantly, actionable predictive insights — all at a considerably lower cost than traditional methods.
Who is buying the services? Who are your typical customers?
Crowdsourcing involves getting many people to participate in performing a task or generating an idea. The rise in crowdsourcing over the past few years is shifting “where decisions are made, how they are made, how you engage intelligence, how you engage labour” and it is transforming the business landscape, says David Alan Grier, author of the forthcoming Crowdsourcing for Dummies (For Dummies, April 2013).
Thanks for taking the time to look at our crowd funding theme, Jumpstarter. It’s a WordPress theme that seamlessly integrates with your offering and allows you to create a crowd funding projects! Easily crowd source everything from films, games, music to art, design, technology, or anything you can imagine.
Introducing the 2013CF Crowdfunding Outlook Report — This report offers a comprehensive assessment of the crowdfunding industry, based on data gathered from 308 funding platforms worldwide and analysis from leading experts active in the industry and in academia. It maps, graphs, and predicts crowdfunding activity by geographic location, category, crowdfunding model (donation, reward, lending, equity, or royalty), activity, dollar amount, and other essential factors.
The campaign to front a movie based on the cult television show “Veronica Mars” through crowdfunding broke records for the fastest project ever to raise $1 million on Kickstarter. It was the website’s biggest film project so far, and it has the most backers of any project to date.
What it probably didn’t do, Wharton experts say, is throw open the doors of crowdfunding to major motion pictures. But that’s OK: Crowdfunding is successfully helping entrepreneurs raise capital without the need for them to go Hollywood.
What the “Veronica Mars” case does illustrate, however, is that Kickstarter and its crowdfunding brethren have proven their mettle as mainstream, reliable avenues of funding for both start-up businesses and established firms. Not only do crowdfunding websites provide a cheap, easy way for individuals to seek start-up funding, but would-be investors are also doing an excellent job of picking winners out of the crowd, according to Wharton management professor Ethan Mollick.
Crowdfunding can be an effective tool for accomplishing your startup goals. Whether you’re looking to jumpstart your marketing efforts, expand your customer base, or reach out to friends and family for funding, crowdfunding provides a platform to rally support around you and your company. Having worked with hundreds of entrepreneurs who have conducted successful fundraisers, we have distilled 7 key strategies for launching a successful crowdfund:
US investors are buzzing over crowdfunding, would it work in South Africa?
Among the many things that the internet has made possible is what experts call “many-to-many” communication – that is, sites where a large number of individuals can individually and collectively communicate directly with a large number of other individuals. This innovation is what underlies the idea of crowdfunding.