SISTER CRAFTBREWERS FROM THE CEDERBERG SEEK FUNDING FOR LEGAL BATTLE

By Melanie Nieuwoudt

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  • ZAR 52,000.00

    Pledged of ZAR 50,000.00 Goal

  • 79

    Backers

  • 0

    Hours to Go

All pledges will be collected automatically until February 29, 2016.

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Here’s our story…

Back in 2013, we (Melanie and Tania Nieuwoudt) started a brewery on our family farm in the Cederberg. Growing up on the farm as 7th generation Nieuwoudts, we have a natural passion for the environment and for good beer! With our dream to brew our own beer, we both headed into our university studies with a plan to build our business from what we’d study.

I (Melanie) completed my PhD in Food Science, specialising in brewery related problems and Tania completed her Mcom in Logistics. We kick-started our business with our left-over bursary money and I designed our brand and labelling to try save some costs where we could.

Linking our passion for beer with our passion for the environment in which we grew up, we decided to name each beer after one of the fish species found in the Krom River, which are critically endangered. And so in doing this, our mission has been to raise the profile and awareness of the status of these endangered species.

Our excitement and entry into the business world as young female Craftbrewers and entrepreneurs was incredibly exciting and for the first few years, we saw our business starting to gain traction and most importantly people were really enjoying our beers!

cederbrew

Our excitement was unfortunately short lived, as earlier in 2015, our neighbour, a distant relative and wine maker had beaten us to it and trademarked our brewery name and served us with a letter from his lawyers!

And so, we’re unfortunately dealing with legal fees to pay and costs to rebrand and rebuild our business..

Craft-beer---Nieuwoudt

We remain passionate about our beer and our business and will not let this stop us from producing great quality and tasting beer! We do, however, need a little bit of help to cover our costs and we would really appreciate any support possible in this regard.

  • If you’re a believer in entrepreneurship in this country – if you love craft beer and want to see our product on the market – then we ask that you please share our story and support us!
  • If we are successful in our mission, we’ll offer ALL contributors the best free beer tasting of our full range when they visit our farm in the Cederberg!

Many thanks!

Melanie and Tania

 

For more information on us, please check out these links below:

6 Comments

  1. Andre

    Get help, I think they are infringing on your brand, if you have not done so already, go speak to specialist lawyers. can recommend Adams and Adams, rebranding is expensive

  2. Henré

    I can’t pledge, but seriously, if you haven’t yet, get professional legal advice. You can’t simply pull the trademark rug out from under someone like this. Distant memories from an IP law class I did tell me that there may be precedent for situations like yours.

  3. Johan Liebenberg

    Hallo, I am posting my repost, and comments as well as a lawyer for the information of the two enterprising sisters.
    Solly Epstein Do not waste your money, time and energy on litigation. Do what you do best and improve and promote your product.
    Unlike · Reply · 1 · 32 mins
    Johan Liebenberg
    Johan Liebenberg You’re probably right, despite the cost of redesigning the logo and rebranding, stationary, bottle lables. Oh my … but yes. Probably good advice in the end,
    Like · Reply · 22 mins
    Solly Epstein
    Solly Epstein Ek het 47 jaar ondervinding hiervan. Al is jy reg eindig dit in n tranedal.
    Unlike · Reply · 1 · 18 mins
    Johan Liebenberg
    Johan Liebenberg Solly Epstein Ja, ek het dit al dikwels gehoor. Ek hoop hulle sien hierdie pos. Miskien kan my vriend Emile Joubert wat die pos geplaas het dit aan hulle oordra. Per slot van sake is dit ‘n stukkie gratis regsadvies.

  4. Kevin Ryan

    Even if you sell all your pledges it will only add up to R34,000 – so how come the target is R50,000?
    I think you need some more pledges besides those you have

  5. Glyn Morgan

    Congratulations! Needed R50000 got R52000.

    Now the problem is when you re-brand what will the new name be? Will it lead to another competition? Cederberg is out. Beer quality is very good but not unique. You need something unique that is there already, a brand that is pre-branded. Yes! Sister Bru? No No No!

    SISTER BREW! Yes!

    • Melanie Nieuwoudt

      Hi Glyn

      Thank you so much for your response on this journey of ours. We have decided on a new name, but would like to make it public at a later stage!

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    Beer tasting at Cederbrew (in the Cederberg)

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    Cederbrew Cap

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    Weekend stay (2 nights) for 4 people at Cederberg Park - Kromrivier