Run a crowdfunding Christmas campaign

By Jumpstarter

We know that Christmas is a great time of year to run a fundraising campaign.

Christmas

Have you ever thought about a Christmas crowdfunding campaign?

Crowdfunding can raise money, support and awareness for your project. But a Christmas campaign can capture the imagination of your community, especially if the rewards you offer can double up as Christmas presents. Pledge to a good cause and get your Christmas shopping done in one go!

From community Christmas trees to Christmas dinner for carers and presents for young people who need them most; last year community groups raised funds through crowdfunding campaigns.

So what is crowdfunding?

Crowdfunding is a way of funding a specific project by raising donations from people, usually through a time limited online campaign.

It’s not a new thing; war memorials, plaques and benches have been funded by small donations from communities for centuries. But the way that social media has developed has provided the perfect conditions for crowdfunding as a fundraising tool to flourish enabling people to share the campaign and their donations to help widen the reach.

Jumpstarter, South Africa’s successful rewards based crowdfunding platform share their tips for getting started with your Christmas campaign.

Getting started with your crowdfunding campaign

Crowdfunding platforms, like Jumpstarter, make it easy to set up a campaign and take the hard work out of handling donations. But before you get started, there are some things to think about – most important of all is your story.

Tell your story

People need to understand your story, why it is so important to you and why they should support it. Using video, images and inspirational words, the stage is set for you to explain how your idea will help, why people should care and how their pledges will be used.

Set enticing rewards

Along with your story, the backbone of any successful campaign are the rewards you offer. Rewards are the reason why the average pledge on Jumpstarter is fives times higher than on donation-only sites.

  • Brainstorm ideas with partners – think about what your audience will want to pledge on
  • See if any local businesses want to offer rewards
  • Be creative and inventive – supporters will love rewards that money can’t usually buy, such as golden tickets or master classes or once in a lifetime experiences
  • Try to offer a mix of low and high cost rewards.

Share share share

Once the campaign is ready, you need to tell everyone you know about your campaign.  Then get them to tell everyone they know to amplify your project.

Make sure to keep everyone up to date on the success of your campaign.

You could try to get local businesses to match fund donations made one one day.

Start your Christmas campaign on Jumpstarter

Get inspired

Adopt A Child Christmas Campaign successfully overfunded

Overfunded raising R15500 of R15000 target

Through crowdfunding with Jumpstarter, they were helped with achieving their goal for holding a Christmas event, giving over 5,000 children a Christmas gift, which includes: clothes, educational materials, hygienic materials, toys and a meal – and couldn’t have done this without the support received!

We wish then the best of luck and look forward to updates for further success!

4 Comments

    • Jumpstarter

      Hi Hannes

      Thanks for your message.

      Please read our Frequently Asked Questions here.

      To get projects properly setup for funding, we advise users to review our article 7 Things to Consider BEFORE you Launch your Crowdfunding Project.

      Please remember, Jumpstarter is a Rewards-based Crowdfunding portal.

      People donate to projects for

      REWARDS! Project creators inspire people to open their wallets by offering smart, fun, and tangible rewards (products, benefits, and experiences).

      STORIES! Jumpstarter projects are efforts by real people to do something they love, something fun, or at least something of note. These stories unfold through blog posts, pics, and videos as people bring their ideas to life. Take a peek around the site and see what we’re talking about. Stories abound!

      Our Frequently Asked Questions, Guidelines and Jumpstarter Crowdfunding video are great for understanding how to use our crowdfunding portal.

      • People appreciate it when Project creators show who they are and how the’re personally involved to bring their project to success!
      • There is importance to add Featured Image/s to showcase your project / idea
      • It is important to add a few Rewards offerings (at least 3 = entry level, intermediate level etc) for potential Project Backers
      • Adding a brief video to tell your story is also very powerful.
      • Ensure your project time period is between 1-60 days.

      Please review the ‘Adopt A Child For Christmas Campaign‘ campaign which was well constructed, launched successfully and exceeded their goals!

      Once all the
      (1) details are understood,
      (2) correctly setup through our Start a Campaign page,
      (3) reviewed and approved to be ready by Jumpstarter admin team,
      (4) we approve to go live.

      All the best,
      Jumpstarter Crowdfunding team

  1. Bongani

    As the director of SEDi COMMUNITY Dev i read the consept but as an orgnanisation we required support that will assist in terms os sustaining our current community project that is play the crucial role to developmenting the disabled people and rural communities. Our banking details account no : 62565131001 FNB

    • Jumpstarter

      Thanks for your message Bongani.

      Please read our Frequently Asked Questions here.

      To get projects properly setup for funding, we advise users to review our article 7 Things to Consider BEFORE you Launch your Crowdfunding Project.

      Please remember, Jumpstarter is a Rewards-based Crowdfunding portal.

      People donate to projects for

      • REWARDS! Project creators inspire people to open their wallets by offering smart, fun, and tangible rewards (products, benefits, and experiences).

      • STORIES! Jumpstarter projects are efforts by real people to do something they love, something fun, or at least something of note. These stories unfold through blog posts, pics, and videos as people bring their ideas to life. Take a peek around the site and see what we’re talking about. Stories abound!

      Our Frequently Asked Questions, Guidelines and Jumpstarter Crowdfunding video are great for understanding how to use our crowdfunding portal.

      • People appreciate it when Project creators show who they are and how the’re personally involved to bring their project to success!
      • There is importance to add Featured Image/s to showcase your project / idea
      • It is important to add a few Rewards offerings (at least 3 = entry level, intermediate level etc) for potential Project Backers
      • Adding a brief video to tell your story is also very powerful.
      • Ensure your project time period is between 1-60 days.

      Please review the ‘Adopt A Child For Christmas Campaign‘ campaign which was well constructed, launched successfully and exceeded their goals!

      Once all the
      (1) details are understood,
      (2) correctly setup through our Start a Campaign page,
      (3) reviewed and approved to be ready by Jumpstarter admin team,
      (4) we approve to go live.

      All the best,
      Jumpstarter Crowdfunding team

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