Jumpstarter, being a registered Non-profit organisation, is here to help and share our insights / knowledge with others on the key takeaways and actionable lessons we discovered, which should be used for your next crowdfunding project and general marketing efforts online!
Whether or not you ever run a crowdfunding campaign, there are lessons to be learned that can be valuable to any marketer, business owner or entrepreneur. When it comes to raising awareness or promoting a brand, product, service or cause, the usual marketing channels of content marketing, Search Engine Optimization (SEO), social media strategy and public relations journalist blogger outreach are what is necessary to find and connect with people and customers.
The main difference with crowdfunding campaigns compared to marketing a business or start-up online is the time frame – normally marketing or SEO takes 12 to 24 months to see good results, but with crowdfunding you usually only have 30 to 60 days; so it’s marketing on turbos! Continue reading