ABOUT THIS PROJECT
MSM STUDIO is a start-up fashion label grounded in contemporary streetwear and the art of cultural narratives. This initiative stemmed from a desire to craft enduring items that merge minimal aesthetics, African traditions, and urban culture beginning with a collection of striking essentials.
Our initial drop includes a hallmark black T-shirt, a two-tone bucket hat, and a two-tone denim jacket made with genuine shweshwe fabric all intended for creators, thinkers, and everyday revolutionaries.
At MSM STUDIO, we think fashion should communicate quietly. Each detail is significant. Each stitch narrates a tale. This brand transcends clothing it serves as a platform for identity, self-expression, and cultural pride.
This is simply the start. Welcome to MSM STUDIO the place where the street intersects with the soul.
THE BACKGROUND
The concept for MSM STUDIO emerged from a wish to produce more than mere apparel to establish a voice.
Raised in an environment rich with a mix of global street culture and African heritage, we recognized a void: the fashion industry was saturated with trends yet fell short in authentic cultural representation and narrative. We aimed to create a brand that not only keeps up with trends but also represents our origins, values, and future direction.
MSM STUDIO is inspired by two realms the vibrant, emotive dynamic of contemporary street fashion and the deep, enduring beauty of African culture, especially via materials such as shweshwe. The aim is to blend sleek design with cultural richness, providing items that resonate personally, hold significance, and are crafted intentionally.
This brand is for the youthful and aware, the style-focused and spirit-connected, those who don what they stand for.
MSM STUDIO encompasses more than just fashion. It’s a movement founded on identity, purpose, and growth.
THE PLAN
- Vision: To build a globally respected fashion brand that tells real stories through design.
- Mission: To craft premium, culturally expressive clothing for creators, rebels, and innovators.
This dedication backs local craftsmen, textile sectors, and small manufacturers, sustaining the creative economy and anchoring it in African brilliance.
YOUR REWARDS
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Pledge R250 = Reward #1! MSM STUDIO T-shirt
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- MSM STUDIO debuts with its first essential the all-black Signature T-Shirt a clean foundation piece that sets the tone for the brand’s identity.
- Crafted for minimalists, makers, and modern street culture, this tee blends sharp form with everyday function. Cut from premium cotton with a slightly oversized fit, it’s designed to move with you understated, bold, and built to last.
- This drop is black only. No distractions. No noise. Just the start of something bigger.
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Pledge R410 = Reward #2! MSM STUDIO Bucket Hat
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- The MSM STUDIO Bucket Hat transcends mere accessory it represents a declaration of attitude, edge, and identity. Crafted entirely in black to complement our Signature Tee, this cap finalizes the look for creatives, nonconformists, and those who don’t just follow trends they set them.
- Made from sturdy cotton twill featuring subtle branding, the fit remains sleek and classic, with just the right amount of flair. No matter if you’re on the street or in the studio, this item maintains your style sleek and your eyes shielde
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Pledge R1500 = Reward #3! Two-Tone Denim Jacket
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- The Two-Tone Denim Jacket by MSM STUDIO transforms a streetwear classic by incorporating elements of African tradition. Made from two-tone denim and highlighted with genuine shweshwe fabric, this jacket harmonizes international flair with local spirit.
- Every item pays homage to culture, self, and progress a fashion statement for individuals who advance while remembering their roots.
- Restricted items. Each design varies just a bit. Every story is unique.
500 Followers: Random giveaway!
1st Collection Sold Out: Thank-you event or bonus drop for customers only!
Customer Number 500: Free full outfit or jacket!
Project FAQ
Who am I?
- My name is South Hlongwane, and I am one of three founders of MSM STUDIO a bold new South African fashion label that fuses streetwear minimalism with deep cultural meaning, using local production and heritage materials like shwe-shwe. You're not just designing clothes you're designing identity, intention, and impact.
- You believe in:
- Quality over hype
- Local empowerment over fast fashion
- Telling real stories through real design
- I am creative thinker with a sharp eye for detail, style, and originality. But more than that, you’re a builder taking your ideas seriously, planning each phase, and staying committed to making this brand more than just another drop.
- I am someone who’s not afraid to start small but dream big and every stitch, post, and product is a step toward something real and lasting.
Where are we based?
- Newcastle, KZN.
Why Crowdfunding?
- We selected crowdfunding because MSM STUDIO is more than a clothing brand it’s a movement. It's focused on developing fashion that mirrors identity, promotes local manufacturing, and honours African culture via contemporary design. That type of mission warrants a community not merely customers.
- Rather than pursuing investors who might not grasp our creative goals or principles, we’re welcoming the community to assist in bringing this brand to existence and own part of the narrative from the start.
- Producing high-quality fashion in South Africa on a large scale involves initial expenses: materials, labour, prototypes, and production. Crowdfunding provides us with the funds to compensate local artisans fairly, obtain genuine materials such as Shwe Shwe, and offer a high-quality product without compromising standards.
- Crowdfunding demonstrates that individuals have faith in our vision. Achieving our goal would demonstrate that the world is prepared for what we're developing and that we can expand with assurance.
- Crowdfunders are more than just purchasers they are initial backers. They receive initial access, exclusive rewards, and an opportunity to be involved in something that’s developing from the ground up.
- Platforms such as Kickstarter, Thundafund, or BackaBuddy enable us to share the narrative, rather than merely sell an item.
- We can reveal behind-the-scenes content, present the individuals who create the garments, and highlight what sets MSM STUDIO apart.
What is the plan once 100% funding is received?
Once we reach 100% funding, here’s exactly what we’ll do to turn your support into reality:
- Finalize & Confirm Production
- Place bulk orders for all fabrics (cotton, denim, Shwe Shwe) with our verified South African suppliers.
- Kick off mass production with our local manufacturing partners — ensuring fair labour and premium quality control.
- Produce samples for final quality check before full run starts to avoid defects and delays.
- Set Up Logistics
- Prepare branded, eco-friendly packaging ready for dispatch.
- Launch E-Commerce & Retail Channels
- Finalize and launch our official MSM STUDIO online store (Shopify) with smooth checkout and payment options.
- Activate our Takealot seller account, upload product listings with professional photography and descriptions.
- Ensure customer support channels are ready to handle inquiries and orders.
- Marketing & PR Campaigns
- Launch our official marketing push:
- Social media ads targeted at our core audience (18-45 urban fashion lovers)
- Influencer partnerships and brand ambassador activations
- Email marketing campaigns to the backer community and wider mailing list
- Release behind-the-scenes content and brand storytelling videos to build hype.
- Deliver Rewards & Early Orders
- Prioritize fulfilling all crowdfunding rewards and pre-orders on time and with care.
- Collect feedback from early customers to refine future collections and customer experience.
- Plan for Growth & Next Drops
- Analyse sales data and customer feedback from the first drop.
- Begin design and development for the next collection based on community input.
- Explore collaborations with local artists or creatives for limited editions.
- Maintain Transparency & Communication
- Keep all backers and customers updated regularly via newsletters and social channels.
- Share milestone achievements, production insights, and challenges honestly to build trust.