ABOUT THIS PROJECT
Just Branding is launching a national network of high-traffic kiosks bringing "Master-Grade" A&J Perfumes and high-performance Eco-Cleaners to the South African market at founder prices.
We are raising ZAR 45,000 in a "Sprint to Launch" to finalize our first operational phase, prove market demand, and seed a roadmap that will create over 2,000 local jobs. Join us in making premium quality accessible and local growth a reality.
Sourcing 1st purchaser / investor via the SA Angel Investment network for a fully stocked dual back-to-back mall kiosk to be positioned at a major shopping center in the Cape Town area.
Pre-order our Master-Grade perfumes and industrial-strength Eco-Cleaners today to fund our national "Sprint to Launch!"
THE BACKGROUND
Since 2015 our products have been selling successfully via direct sales in the Helderberg and Cape Town's northern suburbs.
Now made available in the retail environment via separately branded back to back dual mall kiosks Crowdfunding text and information.
My partner June began direct sales, visiting additionally staff at stores in malls and CBD areas, about 6 to 7 hours a week.
Results:
- 3 months: 210 loyal customers
- 6 months: 460 loyal, repeat customers, but leveling out at on average 2.018 sales p/hour over time.
The products were branded as A&J Perfumes. Limited sales of the Eco-Cleaner, due to logistic challenges. Antoine handled administration, order processing, and sales records.
After ±2 years, both partners realized this could become a scalable business model.
Initial plan: Launch the project in early 2018 not as direct sales but in a retail environment.
Major Medical Challenges (2017 – 2020)
- December 2017 – January 2018: Antoine was diagnosed with early-stage colon cancer.
- Underwent surgery removing 15cm of the colon.
- Complication occurred 3 days later:
- Bowels twisted (a rare 1-in-500 case)
- Emergency surgery required
- A stoma was fitted for safety
Impact:
- Lost 30kg (40% body weight)
- Had to relearn breathing and walking
- 2 years of recovery with no business activity
- Stoma removal delayed due to Covid-19 and further medical challenges.
- Planned stoma reversal scheduled for 2026.
Covid-19 Delays & Further Health Issues (2020 – 2022)
- Covid lock downs delayed business restart by about one year.
- Early 2022 market test coincided with new medical issues:
- Blocked kidney requiring urgent surgery
- Multiple kidney stones discovered
- External drainage tube fitted for 9 months
- Treatment approach:
- Citro Soda prescribed instead of laser surgery
- Stones dissolved without pain during a 3 month intense Citro Soda course.
Additional recovery:
- Diagnosed with iron and vitamin B deficiencies
- Treated with injections and supplements
- Strength returned within weeks
- Antoine reports feeling as fit as a 50-year-old
THE PLAN
Our plan is structured in three clear phases to ensure your support acts as the catalyst for a nationally scalable business model.
Phase 1: The "Sprint to Launch" (Our Jumpstarter Goal)
This initial ZAR 45,000 is our "Proof of Concept" phase. Your pledges will be used to:
- Finalize Operational Readiness: Covering the critical month-one operational costs to ensure a smooth transition from pre-launch to active retail.
- Inventory & Branding: Finalizing the "Master-Grade" branding for our A&J Perfume and Eco-Cleaner ranges to ensure a premium customer experience from day one.
- Market Validation: Successfully hitting this goal proves to our future Angel Investors that there is genuine, paid demand for the Just Branding model.
Phase 2: Pilot Kiosk Activation
Following a successful Jumpstarter campaign, we will leverage our validated data to secure the ZAR 3.75M "Master SA-Licensee" investment. This allows us to:
- Deploy Dual-Kiosks: Launch our signature back-to-back branded kiosks at major shopping centers. These are designed for high visibility and interlinked operations to maximize sales efficiency.
- Establish Logistics: Fully activate our partnerships with The Courier Guy and Yoco to manage national distribution and cloud-based POS payments.
- Financial Oversight: All funds and operations will be managed with 100% transparency via our partnership with CFO360.
Phase 3: National Scaling & Social Impact
Over the next 5 years, we aim to scale to 450 kiosks across South Africa.
- Job Creation: This scale isn't just about profit; it is about people. Our roadmap is designed to create 2,000+ direct jobs, providing sustainable employment and training for local communities.
- International Expansion: Once the South African model is stabilized, we will move into international licensing, turning a local success story into a global brand.
www.jb-branding.co.za Our temporarily pre-launch website introducing the business model, the team and our products.
Our Offering
Our Partners
YOUR REWARDS
Pledge R500 = Reward 1: The Taster & Trailblazer
- Start your journey with Just Branding!
- This tier is perfect for those who want to experience the quality of our Master-Grade products while supporting local job creation.
- Included: 1x A&J Master-Grade Perfume + 1x 500ml Eco-Cleaner + Digital "Founders Wall" recognition.
- Impact: Your name will be featured on our digital "Founders Wall" as a contributor to the first wave of our national rollout.
Pledge R1,000 = Reward 2: The Essential Duo Bundle
- Upgrade your home with luxury and safety.
- This bundle provides a sustainable supply of our eco-friendly cleaner and a variety of premium scents.
- Included: 2x Perfumes + 3x Eco-Cleaners + Covers training materials for one new kiosk staff member.
- Impact: This pledge directly covers the initial training materials for one new kiosk staff member, helping us reach our 2,000-job goal.
Pledge R2,000 = Reward 3: The Founding Visionary Collection
- The ultimate supporter package for households or small offices.
- Get the full suite of Just Branding products and secure your place in our history.
- Included: The "Master Case" (4x Perfumes + 6x Eco-Cleaners 750 ml) + Physical plaque recognition at your first flagship kiosk..
- Impact: You will be recognized as a "Founding Visionary" with your name featured on a physical plaque at our very first flagship mall kiosk.
Crowdfunding text and information
Our temporarily pre-launch website introducing the business model, the team and our products.
https://jb-branding.co.za/
Project FAQ
Who am I?
- My name is Antoine Daniels. In 1966: I immigrated to South Africa from Belgium but stayed only for 2-years.
- I'm trained as:
- Civil engineer
- Architectural draughtsman
- Master builder
- My Career highlights:
- Designed and built upmarket turnkey homes and developments
- Managed multiple construction teams and project manage all the sub-contractors to complete interior finishes as well as gardens, ready to move in.
- 1980s shift due to property market slowdown:
- Published a provincial schools & sports newspaper
- Co-authored books and specialist publications, of which a 3 part booklet on international tax-planning
- In 1989: Entered franchising after returning to South Africa
- First franchise in 1989 placed beauty salons inside hair salons (innovative at the time)
Where are we based?
- Temporarily still in Grabouw 7160, but shortly relocating back to Somerset West
Why Crowdfunding?
-
We believe in accountability. By setting a ZAR 45,000 goal on Jumpstarter Crowdfunding, we promise our backers that we will only proceed once we have the collective support needed to deliver your rewards and launch this mission with integrity.
-
It is an excellent platform to get funded to assist in completing what I set out to achieve
What is the plan once 100% funding is received?
- Immediately advertise on the SA Angel investment network to source the first purchaser and investor to partner with me to acquire shareholding, so that we can position at a major Cape Town shopping center the first dual back to back mall kiosk
