You have this amazing idea for a new product/service and you realize that unfortunately for you to get this cool new project out to the world you are going to require some form of funding. So what do you do? You register on a crowdfunding platform (Jumpstarter) and tell all your friends about it and ask them to share it with their friends as well.
Your social media strategy is locked-in and on point so you know that you are going to get the maximum impact from your Jumpstarter campaign. Initially, the reviews that you receive for your project are very encouraging. Then a few days go by and the contributions start to slow down. A few days turn to weeks until eventually you plateau.
Jumpstarter, being a registered Non-profit organisation, is here to help and share our insights / knowledge with others on the key takeaways and actionable lessons we discovered, which should be used for your next crowdfunding project and general marketing efforts online!
Whether or not you ever run a crowdfunding campaign, there are lessons to be learned that can be valuable to any marketer, business owner or entrepreneur. When it comes to raising awareness or promoting a brand, product, service or cause, the usual marketing channels of content marketing, Search Engine Optimization (SEO), social media strategy and public relations journalist blogger outreach are what is necessary to find and connect with people and customers.
You may have heard the word “seed funding” being used in the context of startups. But what on earth does it mean? And why do you need it? Seed funding refers to the initial funding required for a start-up.
This is the money that you need to raise at the very beginning, before anything has really started. If your business idea is to develop an app, the seed funding would be required to lay the foundations for creating the app.
“When a Jumpstarter campaign fails, does anyone get their money back?” We would like to answer the question to what would happen if a Jumpstarter project failed to follow through on its promises. This raises a number of questions about accountability on Jumpstarter, and we want to talk directly about it.
Fresh My Life is bringing the spirit of Summer to Cape Town!
The first event of its kind takes place on Saturday the 3rd of September at LOKOH – a magical old warehouse in the heart of Woodstock, Cape Town from 9am – 5pm!
We invite WOMEN (and men!) to get you inspired, fresh and #SummerReady!
Ticket holders get access to ANY of Lifestyle Workshops, Coffee tasting: Black Insomnia (The World’s Strongest Coffee- if you dare) as well as organic wine tasting with Bio Cape Wines. There is also a cool and ALL female DJ line-up bringing a vibe as you get inspired! Continue reading →
Jumpstarter Crowdfunding is delighted to announce that, following a period of extensive and in-depth research, Acquisition International has selected Jumpstarter Crowdfunding as 2016’s Most Innovative Company, South Africa!
Acquisition International in-house team has spent the last few months examining a number of key firms based across the continent of Africa, in an effort to identify those that have, over the past 12 months (April 2015 – April 2016), stood out from the crowd in terms of stellar results and ongoing commitment to their sector.