ABOUT THIS PROJECT - The Uncensored Vision
RAW TV is a groundbreaking Strictly South African Video-On-Demand (VOD) and Live Television streaming service built to disrupt the South African streaming landscape. We are committed to absolute freedom of expression, allowing anyone to speak freely without being limited and sharing unedited, raw opinions. Our content will push boundaries: if it's horror, it's brutal and bloody; if it's romantic, it's sexually explicit.
Our Unique Competitive Advantage is the Dual-Channel Model:
RAW Standard: Family-friendly, sensitive elements are bleeped/blurred.
RAW Extreme: The same content, but explicit, unedited, and uncensored.
This approach—uniquely catering to viewers seeking both filtered and unfiltered options—allows us to capture all demographics, from Families to Uncensored Content Viewers, positioning us for rapid growth.
THE BACKGROUND - Why Now?
South Africa is experiencing a VOD surge, but the content often lacks authenticity and local relevance. The local film industry needs a platform dedicated to showcasing content that reflects the true, complex daily lives and crises faced by our South Arican people.
Our team, led by media professionals with proven industry experience understands the gaps. We have the Aggressive Growth Strategy—from In-Vehicle Screen Marketing to Internet Servive Provider Collaborations—to acquire users faster than the competition. We are not just a streaming service; we are a strategic business poised for sustainable profitability through diverse revenue streams: subscriptions, corporate sponsorships and performance-based advertising.
Why and How Funding This Project Will Help
RAW TV is more than just entertainment; it is an economic and social intervention. South Africa currently faces a crisis of limited television channels, which constricts the media sector and contributes to high unemployment and poverty.
1. Eradicating Unemployment in the Film Industry: The South African film industry generates substantial revenue, yet a large percentage of filmmakers—approximately 25%—are relegated to working only on a project-to-project basis, leading to chronic unemployment. By establishing RAW TV, we are creating a continuous demand for content, including daily news, sitcoms, reality shows, and short films. This provides:
Sustainable Employment: Creating permanent roles for production crews, editors, writers, and technical staff.
Skill Development: Assisting both uneducated and educated youth to learn technical media skills, placing them firmly in the job market and increasing South Africa's overall employment percentage.
2. Boosting the National Economy and GDP: By commissioning, producing, and distributing content both locally and globally, RAW TV will actively contribute to the nation's Gross Domestic Product (GDP). We will boost the standing of South African media internationally and foster employment equity across the media value chain. This ensures that the growth of television is decentralized, moving beyond reliance on a few established channels for employment opportunities.
3. Supporting Small Businesses (SMMEs): Our aggressive marketing plan relies on collaborations and partnerships. RAW TV will directly assist SMMEs and other businesses through:
Paid advertising opportunities.
Corporate sponsorships of our shows.
Partnerships with local retailers and ISPs (like VUMA Wi-Fi) to drive mutual growth.
Your pledge helps us build this new economic engine, ensuring that South African stories create South African jobs.
THE PLAN - Launching The Unfiltered Content Machine
Our R50,000 Crowdfunding Target is Critical: This capital represents the absolute minimum viable launch funding required to go live, honor our first rewards, and begin generating content that will attract initial subscribers. Every cent is focused on essential infrastructure and the equipment needed to start producing our authentic, raw content.
Allocation Focus - I. Essential Infrastructure & Fulfillment
Percentage - 60%
Target Amount (R) R30,000
Impact - Secures Initial Servers & Rewards. This covers the minimum 3-month contract for a robust, scalable streaming server and Content Delivery Network (CDN). Crucially, this fund also covers the wholesale cost of the first 50 Smart TV Boxes needed to fulfill our initial high-value reward tiers.
Allocation Focus - II. Minimum Content Launch Kit
Percentage - 25%
Target Amount (R) R12,500
Impact - Funds Content Creation. This budget is allocated for securing essential equipment like dedicated microphones and tripods for our citizen journalist network, allowing them to immediately start shooting the high-quality, authentic daily news segments that form the backbone of RAW TV.
Allocation Focus - III. Compliance & Platform Build
Percentage - 15%
Target Amount (R) R7,500
Impact - Legal & Tech Foundation. Dedicated to essential legal fees (T&Cs, compliance) and critical hosting/licensing for the basic RAW TV mobile application UI/UX necessary for launch.
Stretch Goal (R50,001 and above): Exceeding our minimum R50,000 target will be immediately used to fund our aggressive marketing push, including the In-Vehicle Screen Marketing trials and the initial fees for on-the-ground marketing teams. Surpassing the goal also ensures the successful hosting of the official, unforgettable RAW TV Launch Party for all our VIP Guest backers.
YOUR REWARDS
Pledge R150 = Reward #1: THE RAW SWITCH
- Own the Unfiltered Gateway! Get a free, pre-configured Smart TV Box and a FREE 3 Months of RAW TV Exclusive access.
- You are securing the hardware needed for a superior viewing experience.
- This pledge guarantees you a high-quality Smart TV Box, pre-installed with the RAW TV app, 3 months of free, full-access subscription vouchers (Standard & Extreme), and a special thank you video message from the RAW TV team.
- The perfect plug-and-play solution for unfiltered content.
Pledge R500 = Reward #2: THE RAW ACTIVATOR
- The Half-Year Content Machine. Receive the pre-installed Smart TV Box and double the free viewing time.
- Step up your support and entertainment!
- This reward includes the Smart TV Box (pre-installed RAW TV app) and 6 full months of free, unlimited RAW Extreme and Standard subscription vouchers.
- Plus, receive a personalized thank you video from our RAW TV team.
Pledge R1,000 = Reward #3: THE RAW TV VIP MEMBER
- Launch Party Access. Receive the Smart TV Box, 6 Months free, plus a VIP invitation to the official launch of RAW TV!
- The ultimate show of support for uncensored South African content.
- You receive the Smart TV Box (pre-installed), 6 months of free subscription vouchers, a special thank you video, and a VIP Guest Invitation to the official RAW TV Launch Event.
Project FAQ
Who are we?
- We are a team of experienced South African media leaders, proficient in production, technology, and aggressive market growth.
- We have a clear vision and a diversified revenue model that encompasses subscriptions, advertising fees, and corporate sponsorships, positioning us for major client acquisition.
Where are we based?
- We are proudly based in Johannesburg, Gauteng, the media and economic heart of South Africa.
- This central location ensures we have our finger on the pulse of the country's most compelling stories and emerging talent.
Why Crowdfunding?
- We believe the stories belong to the people. Crowdfunding allows us to bypass traditional corporate gatekeepers and secure funding directly from our future community of viewers.
- This process gives our earliest supporters a voice and a stake in the service's success from the very beginning.
- Furthermore, we are seeking public investment because this platform is fundamentally a national investment—a crucial tool to address unemployment and bring unfiltered visibility to the true issues facing South Africa.
- Yes. As per South African law, as a subscription-based VOD service, we are able to offer explicit content (RAW Extreme) with proper age rating and disclaimers.
- We have a dedicated QC team ensuring content adherence to channel guidelines and legal compliance.
What is the plan once 100% funding is received?
- Once the total R50,000 funding goal is achieved, we will move immediately into the final launch phase and switch on RAW TV!
- This means RAW TV can officially launch and bring the best uncensored, unfiltered content directly to South African homes.