South Hlongwane

I am a creative director and fashion designer situated in Newcastle, recognized for fashion design influences, minimalist forms, striking patterns, and sustainable innovation. Having a background in education and practical experience, I studied at the University of Johannesburg, interned at David Tlale, and am presently employed as a designer for a manufacturing company.

Drawing from culture, music, architecture, and nature, my creations embody a dedication to craftsmanship, sustainability, self-expression, and diversity, producing works that inspire, challenge, and honour individuality.

Currently, I manage MSM STUDIO, a brand dedicated to the evolution of fashion and apparel. We accomplish this by incorporating various styles, pop cultures, and communities into our designs. By embracing diversity among individuals to foster a sustainable and varied world.

Our mission is to celebrate individuals with diverse styles and personalities in pop culture and society. Our goal is to be recognized for our creativity and distinctive products. Please our customer and transition to sustainable fashion.