Using Crowdfunding, Fashion Designers Can Remove Risk Without Changing Style

Being in the fashion crowdfunding industry and creating a crowdfunding campaign allows readers to peruse your offering for free! That being said, if exposure for you happens in the process of teaching readers how to be better crowdfunders — great.

The fashion crowdfunding industry is growing in popularity, largely due to the fact that most of us have a personal style and though we may lack the talent to make the clothes we want to wear, we know our fashion sense perfectly in our minds — if not reflected in our closet!

Also fashion crowdfunding as a vertical is gaining traction in crowdfunding because of how well suited it is to utilizing the “sourcing” piece of crowdfunding. Continue reading →

European Crowdfunding Association Wants to Better Shape the Industry

Property Crowdfunding: Thinking Locally, Acting Globally

Crowdsourcing and Ecommerce: Do The Two Go Together?

Because of the current growth of crowdsourcing, your ecommerce business can now use popular opinion to improve sales and efficacy utilizing an innovative, user-driven model.

There are a few ways your ecommerce business can use crowdsourcing, and understanding these key points will help orient your business towards the customer’s needs, increasing both sales potential and usability. Continue reading →

Using Linkedin to market your crowdfunding campaign

As a premium social networking site with 85 million users, Linkedin is well known as a popular business resource for professionals. It’s also a valuable resource for those who want to promote products and services since new members are always being added at a rate of one member per second.

Before exploring ways to enhance everyone’s user experience, there are some topics that should be covered. In comparison to Facebook and Twitter, we can also discuss the tips for Linkedin.

Starting with the basics of both personal and business perspectives, everyone can review who is on Linkedin, how to create a profile and adding a list of their Linkedin connections. Continue reading →

Jumpstarter Basics

1. What is Jumpstarter?

Jumpstarter is a crowdfunding platform. Crowdfunding is the process of pooling money from many different people to make an idea happen.

Jumpstarter is a way to discover projects that people are passionate about all over the world; where you can take action to help create more of what you love. Continue reading →

Crowdfunding Video Best Practices

Five Predictions for Crowdsourcing in 2014

Early last year, eYeka’s Francois Petavy, CEO of the creative crowdsourcing firm wrote that, after a long inception period since its invention in 2007, crowdsourcing would “cross the chasm” and would become mainstream in 2013. This could have sounded like a self-fulfilling prophecy, but it turns out that 2013 was indeed a turnkey year for crowdsourcing. Just have a look at the sheer volume of new projects in this crowdsourcing timeline if you are not convinced. The year 2013 was the year where crowdsourcing came of age and proved it was here to last. What’s next? I see five key trends for this New Year 2014.

1. Managers Will Need Crowdsourcing on Their Resume

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Verifying Facts By The Crowd

Not only has the new way of spreading information allowed individuals with little journalistic training (but with good ideas) to create their own blogs and draw in traffic, but it’s also allowed reporters to interact with their readers in completely novel ways. It’s for a good reason that NYU professor Jay Rosen called consumers of news “the people formerly known as the audience.”

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Innovation and User Engagement through Crowdsourcing

Shelley Kuipers, founder and CEO at Chaordix: In the past, large enterprises have expended significant capital on an inefficient group of activities in pursuit of market research, brand insights and innovation. Traditional methods in their service are flawed for a variety of reasons, particularly in their results, where they rarely drive at the scalability and predictability their typical capital investments demand. Notably, a recent Accenture survey indicated that 93 percent of CEOs see innovation as critical to their future success but only 18 percent believe their efforts in service to it are paying off.

When applied with effective methodologies and technology platforms, crowdsourcing communities bring together the ability to address all these areas in an integrated process that delivers an activated, engaged community of brand loyalists and/or employees and, most importantly, actionable predictive insights — all at a considerably lower cost than traditional methods.

Who is buying the services? Who are your typical customers?

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